Banco Vitalicio Insurance Company: Balcony and Lamps, Paseo De Gracia, Barcelona

In 1897 two companies called La Previsión and Banco Vitalicio de Cataluña merged into Banco Vitalicio de España, the insurance company we know nowadays. The first president was Claudio López Brú, in other words, famous Marques of Comillas who led Banco Vitalicio to top ranking positions in the market of life insurance companies. Besides life insurance they also dealt with cargo and transportation insurance. After the war, in 1943 the company also started to emerge in other sectors such as fire insurance, car insurance, etc. The headquarters at Paseo de Gracia where these beatiful lamps can be seen, was built in 1950 over the old Palacio de Samá premises. After 1991, Banco Vitalicio was completely absorbed by Central Hispano-Generali Insurance Holding who owned most of the stocks. At present it is presided over by José María Amusátegui de la Cierva. In 1997, a new modern and intelligent building was founded in Gran Vía de les Corts Catalanes. After more than a 100 years Banco Vitalicio is still one of the leading insurance companies in Spain. This is a picture I took back in 2006 of the whole building: Banco Vitalicio de España.

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Banco Vitalicio at Passeig de Gracia 11, Barcelona

This is a detail of Banco Vitalicio at Passeig de Gracia 11 and built from 1941 to January 1950 by Lluís Bonet i Garí. See more details about this bank and insurance company in my previous post: Banco Vitalicio: First High Rise Building in Barcelona. I am always attracted by the beautiful lamps on the façade. I don't know who's in charge of polishing them but they keep them like brand new.

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La Unión y el Fénix Building, Passeig de Gracia 21, Barcelona, Spain

At Pg. Gràcia, 21 - Diputació, 265 - 267 we find this catalogued building of monumentalist style and French influence. It was built between 1927 and 1931 by architect Eusebi Bona i Puig and sculptors Saint Marceau i Frederic Marés. It is known as the Unión y el Fénix Español building, a Spanish insurance company that appeared in 1879 in Madrid after the fusion of other companies.

The company had venues all over Spain and although the buildings have been used for other purposes over the years, the original architecture has been preserved. The firm, due to an enormous debt had to merge with AGF Insurance (Assurances Gènérales France) in 1994 to form AGF Unión-Fénix which was later absorbed by German Allianz in 1999. It was Allianz who then created Fénix Directo the car insurance company that operates by phone.

La Unión y el Fénix on Passeig de Gracia is both a residential and office building. There are many other examples of monumentalist architecture in the city but this one was rather anachronic in the period it was built since almost all of them appeared after the civil war. It is another example of the efforts of the bourgeoisie to monumentalize Passeig de Gràcia street.

The fact that it is on a corner allowed for a rounded body building topped with a cupola crowned by the old company's symbol, a boy sitting on Phoenix, a mythical bird that dies in flames and is reborn from the ashes. Although according to experts, what the sculpture really represents is the Abduction of Ganymede by Zeus to serve as cupbearer to the gods. Ganymede was a symbol for the ideally beautiful youth in poetry.