Barcelona Photoblog: Barcelona Batega Campaign

Wednesday, June 21, 2006

Barcelona Batega Campaign

Barcelona Batega Campaign

Barcelona City Council launched a massive marketing campaign recently and the whole city was covered with these flags. The heartbeat logo may be useful for whatever plans L'Ajuntament schemes.

 According to many, it is more a corporate logo than a symbol to help conveying an idea: it may be used for sports, the elders, transportation, the disabled, and so on but nobody really knows what the "heartbeat" really means. 

It would be no big deal in the end if they had not spent 1.6 m € in the campaign. I hope at least you enjoyed the beautiful Casa Sayrach, a modernist building with tower back there which appeared also in this previous post.

See Picture of Modernist House with Tower on a Google Earth Map


  1. Anonymous11:15 AM

    love the colour post-processing on this image! cheers :)

  2. That is a lot of money to spend on a campaign with no real meaning!

  3. You know, city councils really need to spend money somehow to have the sense of being doing something. Maybe they chose the heart because it looks like a B & also conveys the idea of a lively, beating city... and a little poorer after the campaign.
    By the way, what does "batega" mean? My catalan is not very good, I'm afraid... Promise to buy a dictionary soon ;)

  4. >Thanks David, great photos!
    >You are right Marieta
    >Thanks Rajesh
    >Carmen, thanks for reminding me!B is for Barcelona, of course. (I had a previous post where I explained all that but forgot to link back to it. Very important I did not translate "batega". Well, for you and for every one: "bategar", means "to beat" or "latir" in Spanish. Thanks again Carmen.

  5. Anonymous10:18 PM

    nice selection of colors...and really beautiful tower:-) great shot

  6. That branding campaign is surprisingly similar to Atlanta's current undertaking. The one difference, Atlanta has spent over 14 million already and it is a flop according to the art and design community!

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