Friday, November 19, 2010
Alternative Energy: Hybrid Car and Barcelona Solar Panel
It is no secret that the relevance of the word green has grown exponentially in the last years. At the beginning, it was basically a nice label to stick on many products, just another manipulated concept like bio, healthy, all-natural, organic or reduced-fat and companies, by nature reluctant to invest extra money in more expensive technology just to save the planet, grew richer while doing nothing. Lately, the trend slightly changes due to their own clients' pressure, the growing awareness that something must be done to find alternative ways, alternative products, alternative energies and so they started paying attention, just when somebody kicked them in the place that hurts them the most, their pockets. Who would have thought some years ago that the car industry was going to make hybrid cars? Yes, they would play with some concept car, show us very futuristic projects that ended up in the paper shredder. Not that they are greener than Al Gore now but something's cooking in the market. So as you can guess, the moral is that it is our duty to exert more pressure on monopolies so they respect environment, invest in alternative energy sources and make greener products. Of course we could get rid of monopolies, but that's another story. Our picture today, a contrast in appearance between solar panels and cars, is not so, as this happens to be one of those new hybrid cars. In fact, they were filming this spot to promote the brand and I took profit of the situation. With a little luck I've found the car model: Honda Fit Hybrid. I think this video is more illustrative: World Debut of Honda Fit EV. But I am sure that what the industry is making for our planet is still as little as this vehicle looks in comparison with the solar panel in the Barcelona Forum area.
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