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Tuesday, February 6, 2007

Estrella Damm, Damm Good Catalan Beer

Estrella Damm, Damm Good Catalan Beer
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One hundred and thirty years time is enough for a beer to be prestigious and renown. Founded in 1876, the Damm Beer Group has consolidated as one of the most solid beer brewers in Spain. The Catalan beer reinvents itself every year with aggressive campaigns like the Monoblock 2006 with Custo Barcelona or their sponsorship in many sports events especially soccer games and recently the 32nd America's Cup (Emirates Team New Zealand). It is by far the beer people buy the most in Catalan bars and according to this list of world beers for example, the most popular in Spain. Such is the popularity that instead of saying 'a beer please', you say 'give me a Estrella'. Although recently, Moritz, an old competitor is regaining position in the market. Here is a full view of the Damm brewery at present and a link to the Damm Group Site and the Estrella web site where you can learn about its history or watch their gallery.